General Manager Emerging Markets P.R.C.


Jul 2022


General Manager - Emerging Markets PRC

Industry: construction suppliers / raw materials (sand-lime bricks); turnover: EUR 1,100 million, approx. 7,200 employees; JV-China, approx. 70 employees


Target:

Founding and commissioning of associated companies (sand-lime brick works) at several locations in China


Preparation:

Market research / observation and opportunity assessment

  • Search, selection and use of suitable raw materials
  • Preparation of business and investment plan
  • Search for suitable joint venture partners
  • Negotiation of joint venture contracts


construction phase:

Planning, project planning, construction and commissioning of 2 JV

  • Procurement of alternative plant technology on site
  • Organization of the dismantling of production technology in Germany
  • Construction supervision
  • Budget planning and control
  • Selection, training and management of local production employees
  • Organization and implementation of operational processes


special tasks:

Foundation of a representative office in Beijing

  • Selection, training and management of local project engineers
  • Negotiation with authorities (e.g. operating license, registration approval)
  • Creation of a strategy and action plan for the CECS (China Association for Engineering Construction Standardization)
  • Lectures at conferences in China


Results:

  • Establishment of an efficient organization in China
  • Ensuring know-how transfer
  • Harmonization of norm standards
  • Production of innovative new products based on market research
  • Honorary member of the CECS

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